Why Shop With us





Since 1994, sourcing has meant 3 very important things to us:

  1. Certified organic or pesticide-free plant products that are sustainably harvested.
  2. Vibrant, tasty, potent, and consistent herbal goods that exceed customer expectations.
  3. A product that is proven safe through laboratory analysis.

From the moment our herbs are harvested to the time they arrive on our docks, we monitor and log each step to fulfill our promise of quality to our customers. From pre-ship sample screenings, to comprehensive laboratory analysis, we complete a thorough program before selling our beautiful botanical products to you.

We hope you enjoy the quality of our herbal products. We will continue to work diligently to be your reliable supplier of organic botanicals.

Sourcing Our Botanicals

Here at A.G. INDUSTRIES , the first criteria for purchasing botanicals are the potential social and environmental impacts of growing, harvesting, and drying herbs. This applies to all botanical goods harvested and produced overseas, as well as right here in the United States.

We have a strict policy that guarantees workers a fair market value for the goods they produce. We have discontinued items and refused to carry particular products because laborers were not given an equal voice, a fair wage, or because we felt sensitive bioregions were being compromised.

Our first choice when sourcing herbs is always certified organic. If organic isn’t available, we will choose an ethically wildharvested or "cultivated without chemicals" option. If wild gathered material is harvested, each gatherer must fill out a "wild take audit" to ensure that our precious plant populations have only undergone a sustainable 10% take.




100% Customer Satisfaction

We at A.G. Industries belive that consistency is the secret ingredient in making customers happy.  Through our strict quality measures and highly skilled staff we make ensure to supply consistent quality to our customer. Our company has encorporated the 3 C's of customer satidification.

1. ) Customer-journey consistency

It’s well understood in our company that we must continually work to provide customers with superior service, with each area of the business having clear policies, rules, and supporting mechanisms to ensure consistency during each interaction. 

2.) Emotional consistency

We also believe that positive customer-experience emotions—encompassed in a feeling of trust—were the biggest drivers of satisfaction and loyalty . We also found that consistency is particularly important to forge a relationship of trust with customers.

3.) Communication consistency

We believe A company’s brand is driven by more than the combination of promises made and promises kept. What’s also critical is ensuring customers recognize the delivery of those promises, which requires proactively shaping communications and key messages that consistently highlight delivery as well as themes. We ensure that we are always in touch with our customers to keep our promises and solve the problems our customers might face.


Quality is our Priority


Identity Testing

In order for us to confirm that our customers are getting the exact species of any herb or spice that we offer, We performs identity testing on each lot of botanicals. We utilize the following methods: Organoleptic, Macroscopy, and High Performance Thin Layer Chromatography (HPTLC). The method used for testing is reported on the corresponding certificate of analysis.

Despite all of the advances in analytical technology, the human senses have proven to be irreplaceable in determining a quality product. After all, machines have not yet taken over for the professional wine, food, or cheese critic! Organoleptic testing includes evaluating the color, flavor, texture, aroma, and size of our botanicals.

Our laboratory also utilizes High Performance Thin Layer Chromatography (HPTLC) to help us establish the identity of our botanical products. Each plant has a unique mixture of constituents, and through this method of separating substances of two or more compounds, we are able to create a chromatogram or "fingerprint" to identify a specific herb. These fingerprints are then compared to reference samples in our library to confirm product identity and identify potential adulterants.

Moisture Count Analysis

Using the latest in moisture count technology, we analyze samples of our herbs in a digital moisture analyzer to give us a precise measurement of a particular herbs’ moisture count. This is very important because material that is too moist is prone to mold, fungus, and bacterial outbreaks. If an item reads higher than 12% moisture, we will refuse it.

Macroscopic and Extraneous Analysis

This technique reveals the cellular structure of botanicals to determine identity, adulteration, extraneous matter, and general cleanliness. Current methods include using a 400x zoom stereoscope. We sample our materials into petri dishes to isolate and determine total foreign matter. This helps us determine general filth, mammalian excreta, and other unallowable matter. Material that is filthy or having high levels of extraneous matter is rejected.

Microbiological Testing

We tests for threatening food borne bacteria, mold, and yeast. This is done to ensure the health and safety of our customers.

We test for E. coli, Salmonella, Total Aerobic Bacteria, Yeast, Mold, and Coliforms.

Our current specifications for microbial contaminants found in herbal material adheres to the American Herbal Products Association’s (AHPA) guidelines.

The testing methods used include traditional plate systems in conjunction with the Soleris laser system. Mountain Rose Herbs participates in AOAC International Laboratory Proficiency Testing Programs to ensure our results are accurate and reliable.

Chemical Testing

For pesticide and herbicide residues, heavy metals, and sulfites, we perform strategic skip lot testing of our suppliers. This is based on risk factors such as country of origin, history with vendor, previous test results from vendor, and qualifying a new vendor. Testing is performed by third party laboratories. When a product is tested, it is reported on the corresponding certificate of analysis.

Heavy Metal Testing

Heavy metals (lead, mercury, arsenic, cadmium), while sometimes naturally occurring, can be harmful in significant amounts. Mountain Rose Herbs periodically tests its materials for heavy metals using third party laboratories. If a product is tested, results are posted on the corresponding COA.


Technical and Document Support

Upon your request, we will gladly provide copies of our organic certificate, kosher certificate, certificates of analysis, pesticide residue tests, GCMS printouts, and MSDS forms when available. These documents are only available via fax, email, and under some circumstances, we may be able to send them to you through the Postal Service. You can make a request by contacting our Customer Service folks.For customers who wish to request these documents, but are not placing an order, you may do so at any time by calling or e-mailing our Customer Service team.For customers who are placing an order by phone, these documents may be requested through a Customer Service Representative. If ordering online, you may request these documents in the Special Instructions field during the checkout process.